Google Doodle Branding
Every day the identity changes, becoming more transfigured, pushing the boundaries of legibility and recognazibality. Of course, most of us use google everyday, and the constand bombardment of the same logo, may prove undesirable and ultimately un-beneficial for Google. I guess it is also appropriate that the identity should change constantly, as often does our experience of using Google. I guess google can be anything within the parameters of its existence.
I believe this is subtly creating an identity for google, which will hit our minds when viewing arrangements of arbitary objects in physical space or the offline world. The inclusion of sound-effects and interactivity in these “Google Doodles” i think can only enhance this sub-consciousness anchoring of the Google brand.
All this thinking has lead me to a point where I am asking
Google is ___________
Google is not ________
*My personal favourite is shown above, the tribute to Moog synthesiszers. This doodle has 19 functioning knobs and the ability to record and share users musical creations.
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Tags: affect, association, branding, changing, complexity, design, doodle, effect, experience, google, identity, interactive, logo, moog, objects, offline, online, perpetual, physical, playing, programming, real, recording, repetitive, sharing, social, sound, subconscious, subjects, subtle, thinking
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