Thesis Working Title


“What is the role of Reason in relation to Power & Branding via the Live PR Speech? A social-constructivist perspective of the Catholic Church.”

Having rearranged my research approach, from data first followed by theoretical contextualization, I am now working (in accordance with the advice of tutors) from a theory first position. This is a deductive method of researching which involves the formulation of some hypothesis and the the attainment of empirical data to see how the two compare.

It seems that the semi-structured qualitative interview is the most popular and efficient method of researching at this level. [Master of Arts] Hence I am now arranging my literature review and simultaneously constructing an interview structure which can be utilized when attaining primary research data from priests and/or other relevant practitioners.

It is good to be narrowing down the topic to a set of specific objectives and questions with achievable answers. As one tutor puts it, it is like the process of funneling ideas until you have remaining one solid and cohesive set of research objectives.


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